2019 Top Online MBA Concentrations

Compare AACSB online MBA programs to all

2019 Top Online MBA Concentrations

Online Master of Business Administration programs exist in a highly competitive environment today! With over 535 direct competitors (as of August 2019), one way programs differentiate from each other is to add job-relevant or specialized business discipline concentrations.

Our database is the only source for details for all online MBA concentrations.  Importantly, our methodology includes capturing changes in these programs over time.

Our findings:

Thirty four percent of online MBAs offer a concentration in Healthcare Administration (N=184, up from 151 in 2018)

  • There are 102 (up from 82 in 2018) online Master of Healthcare Administration (MHA) programs in the U.S. Online MHA programs not only face significant competition from other MHA programs, but they also face competition from a large group of online MBA programs as well.

Thirty one percent of online MBAs offer Marketing / Marketing Management concentrations (N=165, up from 143 in 2018)

    • Only 13 online Master of Marketing programs are available in the market today (up from 12 in 2018). Is the market more interested in earning the MBA first and adding specialized marketing skills second? Additionally, there are 16 online MBAs that offer a concentration in the more specialized subjects of Social / Digital Media Marketing, Marketing Analytics, Internet Marketing, and Media Management.

And another 31% of online MBAs offer Finance as a concentration (N=165, up from 140 in 2018)

    • There are 43 online Master of Finance programs in the market today (up from 39 in 2018). These programs also face significant competition from online MBA programs that offer a Finance concentration.

Other Top Online MBA Concentrations

And, additional top concentrations, Accounting, Human Resources / HR Management, and Management, occur in slightly lower proportions (24%, 24%, and 23% of all online MBAs in 2019, respectively).

  • The Accounting concentration is usually designed to offer the courses necessary for undergraduate Accounting majors to complete their CPA exams. Most websites clearly articulate this benefit to prospective students.
  • Human Resources concentration counts capture only the general HR concentration advertised on program websites. Additional HR-related concentrations we see in our data include Organizational Behavior and Leadership.
  • The Management concentration is offered frequently. Some online MBA programs differentiate their management concentrations by industry. For example, they offer Sport Management, Hospitality Management, or Information Technology Management concentrations to expand their audiences.
  • It’s very interesting to note that 24% of online MBA programs currently do not offer ANY concentrations to prospective students (down from 27% in 2018).

Emerging Concentrations

Because the job market is changing, savvy programs add new job-relevant concentrations. The fastest growing concentrations from 2018 to 2019 are:

  • Business Analytics, offered by 13% of programs (up from 6% in 2018)
  • Cybersecurity, offered by 4% of programs (up from 2% in 2018)
  • Entrepreneurship, offered by 12% of programs (up from 6% in 2018)

But programs are relatively slow to change — we see only a few concentrations declining in number during the year:

  • Public Administration, 4% of programs in 2019 (down from 8% in 2018)
  • Economics and Energy concentrations, 1% of programs in 2019 (down from 2% in 2018)

Top Concentrations at AACSB-Accredited Online MBA Programs

Compare AACSB online MBA programs to all
Here is the comparison of concentrations offered by AACSB-accredited online MBAs to all online MBA programs

Do AACSB-accredited programs have a different approach? Marketing (35%), Finance (34%), and Healthcare Administration (23%) are the most common concentrations offered by online MBAs at AACSB-Accredited schools. Twenty-eight percent of AACSB-accredited online MBAs do not offer any concentrations with their online MBA programs (versus 24% of all online MBAs).

What does this say about the market? Online MBA programs, especially those without a prestigious brand asset like AACSB-accreditation, use  concentrations more aggressively to differentiate their programs. Leveraging every relevant program characteristic in an online MBA program is necessary given the highly competitive market for online MBAs.

What’s in a Name?

Finally, for online MBA programs, the name of the concentration game is ensuring that concentrations will add incremental enrollments to the program. This requires a careful balancing act between finding emerging markets of specialized skills and naming the concentration in a way that ensures it can be found searching online.

And, as we see here with the top online MBA concentrations, especially Healthcare Administration and Finance, these concentrations open up the competitive space and audience for a program. This allows the online MBA to directly compete for students with other high-demand master’s degrees (the MHA and Master of Finance) for prospective students.

To get even more information about online MBA competitors, and information about other highly sought-after online degree programs, visit our website today! Our unique, comprehensive database contains online degree program details for more than 5,000 online programs. If you make data-driven decisions regarding investments in online degree programs, there is no better source available in the market.

Universities, work with the Online Degree Database directly to access unique and relevant intelligence about the online degree market. Contact Michelle at michelle@onlinedegreedatabase.com for more information.

Check out all of our available programs.

2019 Most Affordable Online Master of Accounting Degrees – No GMAT Required

Most Affordable Master of Accounting Degrees

If you are searching for the most affordable online Master of Accounting degrees, look no further! We have researched ALL of the available programs in the market to create our recommended list.

We know that finding the right online master of accounting program is a daunting task. With more than 102 of these online programs in the market today (up from 91 in 2018), prospective students spend hours, even weeks, of time looking for their best program option. We carefully reviewed the information published on each institution’s website for the 2019-2020 school year and collected the characteristics most important to you.

Our final list is twelve 100% online Master of Accounting degree programs with total tuition under $30,000. All are professionally-accredited. Only those programs that do not require GMAT scores made it to our final list. This list of criteria – 100% online, total tuition under $30,000, professionally accredited, no GMAT required – ensures that you can:

  • keep working full-time while you earn your degree (no required on-campus residencies)
  • be sure your program meets the highest standards for teaching and learning (AACSB or ACBSP-accredited)
  • pay a reasonable price (under $30K total tuition)
  • skip the time and effort of studying for and taking the GMAT exam, so you can move more quickly to meet your career goals!

Great Online Master of Accounting Programs

Here are the twelve programs on our list again, but this time we also include the online program page hyperlinks to make it easy for you to check out the details of these programs on your own!

  1. Liberty University
  2. Plymouth State University
  3. Post University
  4. California Baptist University
  5. Clarion University of Pennsylvania
  6. Southern New Hampshire University
  7. Maryville University of Saint Louis
  8. University of Scranton
  9. Rutgers University – Newark
  10. DeVry University
  11. Purdue Global University
  12. Walden University

As noted above, all programs in our final list are professionally accredited. Clarion University of Pennsylvania, University of Scranton, and Rutgers University – Newark are accredited by AACSB. The other nine programs are accredited by ACBSP.

Liberty University, Maryville University of Saint Louis, Purdue Global University, and Rutgers University – Newark are nationally ranked by U.S. News & World Report’s Best Colleges Ranking. The remaining programs are at regionally ranked and unranked institutions.

Ten programs charge a unified rate of tuition, which means it costs the same for in-state and out-of-state students to attend the online program. The lowest total tuition is at Liberty University ($18,450). However, if you live in New Hampshire and qualify for in-state tuition rates, then the program at Plymouth State University is your lowest cost option ($16,890).  Walden University ($29,250) is number twelve on our list.

All programs in our top twelve list require you to send transcripts from any institution of higher-education that you’ve attended. Most require applicants to pay an application fee, provide letters of recommendation, resumes, and statements of purpose. And most require a minimum undergraduate GPA for applicants. Only a few require applicants to complete an interview with an admissions representative or complete essays.

The Online Degree Database Difference

What makes our Top Twelve list special? No other data source can offer students an unbiased list of online programs based on information from the universe of available programs. In fact, if you use other published lists to start searching for the right online Master of Accounting program, you might never see some very good program options.

We are the best source of accurate and comprehensive information for searching online degree programs. We have over 5,500 online degree programs from more than 1,000 institutions in our database.

We believe that students researching online degree options deserve accurate, unbiased information about online degree programs! And we believe that there are some truly great online degree programs that might not get the visibility that other programs do because they don’t have a large advertising budget.  Through blogs like this, we’ll keep sharing our information with you.

Why Hide Online Degree Tuition?

Online Degree Characteristic

Where Is The Online Degree Tuition?

I’ve spent a good deal of time researching online degree tuition and other key characteristics of online programs for competitive analyses. Our database of online degree program information (www.onlinedegreedatabase.com) currently holds details for nearly 5,000 online programs from more than 950 U.S. institutions. This makes it, by far, the most comprehensive information available about online degree programs in the U.S. market today.

We update the records in our database at least twice per year. Our updating process includes verifying:

  • the program website link (which we provide to students who download our free reports)
  • degree name
  • available concentrations
  • total credits
  • cost per credit (including in-state where appropriate)
  • prerequisite requirements
  • admissions requirements
  • plus several other key characteristics

The new 2019-2020 tuition is now posted on university websites for most programs. We are in the process of updating the online degree tuition and program characteristics for all of our records.  Our search for online program details replicates how a student would shop for an online program. This means that I’m in a unique position to offer some insights about online program website strengths and weaknesses.

In my experience, the greatest weakness is that online degree tuition, or the tuition / cost per credit of these programs, is often the most difficult item to find. And yet, it is one of the most important considerations for students who are shopping for an online program.

Biggest Website Weakness

There are often no references or links to tuition / cost information on the program websites. Only a few programs have clear, easy to find information about their tuition on their websites.

Many websites link to outdated tuition or to pages that no longer exist (the dreaded “404” error). In some cases, the tuition and fee information provided on the university website is so complicated that it is nearly impossible for an outsider (and prospective student) to interpret. For example: In-state vs. out-of-state costs. Multiple add-on fees with acronyms that make no sense to someone outside of the university. Different tuition for each school or division. Undergraduate vs. graduate tuition. Tuition rates for multiple campuses. Total tuition numbers without clarifying the number of credits each represents. Any or all of this information may or may not apply to an online program vs a campus-based program.

And, even in early July 2019, many programs still have the tuition tables for the previous academic year on their websites (too many with 2017-2018 also!). And many provide tuition data without referencing the academic year to which it applies.

Other Website Weaknesses

To make matters even worse, many websites demure their discussion of cost to information about how to ‘fund’ education costs. Here they introduce their process for helping students get loans and scholarships.

As a consumer, I always get a little worried when someone offers me financing options before I even know the total cost. And online students say they are experiencing buyer’s remorse. This is largely because they did not complete enough research on tuition and fees before enrolling in their online program.

Most university online program websites also lack:

  • complete application deadline information for programs, so there is no way to know how many opportunities a student has during the year to enter the program
  • a thorough discussion of the curriculum, including course descriptions and course sequence
  • prerequisite requirements

It’s time for online program websites to step up to this challenge. Students will move on to other online program websites if they can’t get the information they need on yours.

Website Strengths

There are improvements in the overall level of relevant details provided by most online program websites. More programs are providing meaningful details and improving the usability of their sites:

  • details for all online programs offered are located in the same area of the website
  • online program pages include a “summary” area near the top that includes cost per credit (which includes tuition and fees), total credits, available concentrations, and the time required to complete the program
  • prerequisite and admissions requirements are clearly identified
  • application fees and the application process are also clear for applicants

There are definitely more online program websites with improved content this year vs. the previous three years. But there are also many more online programs in the market, as competition continues to intensify.

The Online Degree Database Difference

Gathering detailed online degree program information takes hours, if not weeks, of time scanning university websites. This is why the Online Degree Database exists.

And, we collect details from university websites for the universe of most popular online master’s degrees like the MBA, MPA, MPH, MHA, MSW, MSN and more. And we’ve significantly increased the number of online information systems master’s degrees and bachelor’s degree programs since last year.

Even more important, our interactive tool allows prospective students to work with the database details to find the best online programs using criteria that are important to them. Plus, we give prospective students helpful information on thinking through what program characteristics are most important. And we offer tips for how to talk with online program advisers for the most popular master’s degrees.

Visit our website today to see what we have to offer. Let us web-surf university program websites for you! With our data, you can complete the due-diligence research a purchase this important deserves!

If you work at a university, let the Online Degree Database help you find your most competitive price and program characteristics. Contact michelle@onlinedegreedatabase.com for more information on our market intelligence reports today!