2019 Top Online MBA Concentrations

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2019 Top Online MBA Concentrations

Online Master of Business Administration programs exist in a highly competitive environment today! With over 535 direct competitors (as of August 2019), one way programs differentiate from each other is to add job-relevant or specialized business discipline concentrations.

Our database is the only source for details for all online MBA concentrations.  Importantly, our methodology includes capturing changes in these programs over time.

Our findings:

Thirty four percent of online MBAs offer a concentration in Healthcare Administration (N=184, up from 151 in 2018)

  • There are 102 (up from 82 in 2018) online Master of Healthcare Administration (MHA) programs in the U.S. Online MHA programs not only face significant competition from other MHA programs, but they also face competition from a large group of online MBA programs as well.

Thirty one percent of online MBAs offer Marketing / Marketing Management concentrations (N=165, up from 143 in 2018)

    • Only 13 online Master of Marketing programs are available in the market today (up from 12 in 2018). Is the market more interested in earning the MBA first and adding specialized marketing skills second? Additionally, there are 16 online MBAs that offer a concentration in the more specialized subjects of Social / Digital Media Marketing, Marketing Analytics, Internet Marketing, and Media Management.

And another 31% of online MBAs offer Finance as a concentration (N=165, up from 140 in 2018)

    • There are 43 online Master of Finance programs in the market today (up from 39 in 2018). These programs also face significant competition from online MBA programs that offer a Finance concentration.

Other Top Online MBA Concentrations

And, additional top concentrations, Accounting, Human Resources / HR Management, and Management, occur in slightly lower proportions (24%, 24%, and 23% of all online MBAs in 2019, respectively).

  • The Accounting concentration is usually designed to offer the courses necessary for undergraduate Accounting majors to complete their CPA exams. Most websites clearly articulate this benefit to prospective students.
  • Human Resources concentration counts capture only the general HR concentration advertised on program websites. Additional HR-related concentrations we see in our data include Organizational Behavior and Leadership.
  • The Management concentration is offered frequently. Some online MBA programs differentiate their management concentrations by industry. For example, they offer Sport Management, Hospitality Management, or Information Technology Management concentrations to expand their audiences.
  • It’s very interesting to note that 24% of online MBA programs currently do not offer ANY concentrations to prospective students (down from 27% in 2018).

Emerging Concentrations

Because the job market is changing, savvy programs add new job-relevant concentrations. The fastest growing concentrations from 2018 to 2019 are:

  • Business Analytics, offered by 13% of programs (up from 6% in 2018)
  • Cybersecurity, offered by 4% of programs (up from 2% in 2018)
  • Entrepreneurship, offered by 12% of programs (up from 6% in 2018)

But programs are relatively slow to change — we see only a few concentrations declining in number during the year:

  • Public Administration, 4% of programs in 2019 (down from 8% in 2018)
  • Economics and Energy concentrations, 1% of programs in 2019 (down from 2% in 2018)

Top Concentrations at AACSB-Accredited Online MBA Programs

Compare AACSB online MBA programs to all
Here is the comparison of concentrations offered by AACSB-accredited online MBAs to all online MBA programs

Do AACSB-accredited programs have a different approach? Marketing (35%), Finance (34%), and Healthcare Administration (23%) are the most common concentrations offered by online MBAs at AACSB-Accredited schools. Twenty-eight percent of AACSB-accredited online MBAs do not offer any concentrations with their online MBA programs (versus 24% of all online MBAs).

What does this say about the market? Online MBA programs, especially those without a prestigious brand asset like AACSB-accreditation, use  concentrations more aggressively to differentiate their programs. Leveraging every relevant program characteristic in an online MBA program is necessary given the highly competitive market for online MBAs.

What’s in a Name?

Finally, for online MBA programs, the name of the concentration game is ensuring that concentrations will add incremental enrollments to the program. This requires a careful balancing act between finding emerging markets of specialized skills and naming the concentration in a way that ensures it can be found searching online.

And, as we see here with the top online MBA concentrations, especially Healthcare Administration and Finance, these concentrations open up the competitive space and audience for a program. This allows the online MBA to directly compete for students with other high-demand master’s degrees (the MHA and Master of Finance) for prospective students.

To get even more information about online MBA competitors, and information about other highly sought-after online degree programs, visit our website today! Our unique, comprehensive database contains online degree program details for more than 5,000 online programs. If you make data-driven decisions regarding investments in online degree programs, there is no better source available in the market.

Universities, work with the Online Degree Database directly to access unique and relevant intelligence about the online degree market. Contact Michelle at michelle@onlinedegreedatabase.com for more information.

Check out our available programs, and get your free report today.

2019 Most Affordable Online Master of Accounting Degrees – No GMAT Required

Start your search for online Master of Accounting programs now!

Most Affordable Master of Accounting Degrees

If you are searching for the most affordable online Master of Accounting degrees, look no further! We have researched ALL of the available programs in the market to create our recommended list. The Online Degree Database is the only resource available to prospective students that is unbiased, comprehensive, and available for free. Other websites only include the online Master of Accounting programs that they market, so their lists are incomplete and biased.

We know that finding the right online master of accounting program is a daunting task. With more than 102 of these online programs in the market today (up from 91 in 2018), prospective students spend hours, even weeks, of time looking for their best program option. We carefully review the information published on each institution’s website for the 2019-2020 school year and collect the characteristics most important to you.

Our final list is twelve 100% online Master of Accounting degree programs with total tuition under $30,000. All are professionally-accredited. Only those programs that do not require GMAT scores made it to our final list. This list of criteria – 100% online, total tuition under $30,000, professionally accredited, no GMAT required – ensures that you can:

  • keep working full-time while you earn your degree (no required on-campus residencies)
  • be sure your program meets the highest standards for teaching and learning (AACSB or ACBSP-accredited)
  • pay a reasonable price (under $30K total tuition)
  • skip the time and effort of studying for and taking the GMAT exam, so you can move more quickly to meet your career goals!

Great Online Master of Accounting Programs

Here are the twelve programs on our list again, but this time we also include the online program page hyperlinks to make it easy for you to check out the details of these programs on your own!

  1. Liberty University
  2. Plymouth State University
  3. Post University
  4. California Baptist University
  5. Clarion University of Pennsylvania
  6. Southern New Hampshire University
  7. Maryville University of Saint Louis
  8. University of Scranton
  9. Rutgers University – Newark
  10. DeVry University
  11. Purdue Global University
  12. Walden University

As noted above, all programs in our final list are professionally accredited. Clarion University of Pennsylvania, University of Scranton, and Rutgers University – Newark are accredited by AACSB. The other nine programs are accredited by ACBSP.

Liberty University, Maryville University of Saint Louis, Purdue Global University, and Rutgers University – Newark are nationally ranked by U.S. News & World Report’s Best Colleges Ranking. The remaining programs are at regionally ranked and unranked institutions.

Ten programs charge a unified rate of tuition, which means it costs the same for in-state and out-of-state students to attend the online program. The lowest total tuition is at Liberty University ($18,450). However, if you live in New Hampshire and qualify for in-state tuition rates, then the program at Plymouth State University is your lowest cost option ($16,890).  Walden University ($29,250) is number twelve on our list.

All programs in our top twelve list require you to send transcripts from any institution of higher-education that you’ve attended. Most require applicants to pay an application fee, provide letters of recommendation, resumes, and statements of purpose. And most require a minimum undergraduate GPA for applicants. Only a few require applicants to complete an interview with an admissions representative or complete essays.

The Online Degree Database Difference

What makes our Top Twelve list special? No other website offers you an unbiased list of online programs based on information from the universe of available programs. In fact, if you use other published lists to start searching for the right online Master of Accounting program, you might never see some very good program options.

We are the best source of accurate, comprehensive, and free information for searching online degree programs. We have over 5,000 online degree programs from more than 1,000 institutions in our database.  Develop an accurate list of online degree programs using the criteria that are most important to you.  Visit our Available Programs page, and select online degree programs by degree type, tuition range, professional accreditation, GMAT requirement, location, and more. Our reports are FREE to you. Generate as many reports as you like. We never ask for your contact information because we are not a marketing firm looking to sell leads, unlike other search websites.

Search for your best program options for online Master of Accounting, MBA, Master of Analytics, Master of Data Science, Master of Science in Nursing, Master of Social Work, Master of Public Health, and many more of the most popular, career advancing programs. We also have details for online bachelor’s degrees in Business, Criminal Justice, Nursing, Social Work, and more!

We believe that students researching online degree options deserve accurate, unbiased information about online degree programs! And we believe that there are some truly great online degree programs that might not get the visibility that other programs do because they don’t have a large advertising budget.

Visit the Online Degree Database today and start shopping for your best online program options!

Do Rankings Really Matter When You Shop For The Best Online Programs?

Create your own "Best" programs rankings

Are you currently searching the web for best online programs in your field of interest? We collect a significant amount of data from online program websites to share for free with prospective students. And we COULD develop a proprietary algorithm to create a variety of “best” rankings of online degree programs. But we think that there are already too many of these nonsensical rankings sources. It’s truly unfortunate that most are taken seriously as a way to evaluate the quality of  online programs.

What thoughtful person isn’t curious about online degree programs that are, allegedly, the Most Affordable or the Best? But, be careful. Researching online program options is an overwhelming task as thousands of programs are now online. This could lead you to find short-cuts to select your best online programs based only on a few web-based sources that bill themselves as “authoritative”.

You ultimately OWN your purchase decision when you take shortcuts to pick an online degree. Why would you rely on marketing firms who are using rankings to market programs?  You can do your own evaluation based on what’s most important to you using the Online Degree Database.

Here are 3 of many possible examples that prove the rule on why you should create your own short-list of online programs to consider. You don’t have to accept rankings offered by marketers as authoritative.  Most are inherently biased and vastly under-represent your available options.

Example One

There have been numerous stories in the media over the past few years documenting institutions caught providing false data to U.S. News & World Report. The US News methodology relies on institutions being truthful when providing their proprietary data annually in a survey. It also asks institutions to provide specific data points that may be difficult, if not possible, to provide. The pressure to perform well in U.S. News & World Report rankings creates the temptation to cheat or guess / estimate responses. This significantly undermines the value of these rankings to students. It’s a huge thorn in the side of institutions too who come under increasing pressure to rank highly.

Example Two

Many websites offer a listing of ‘Most Affordable Online Colleges’ or some other such tuition-related measure.  If you look at the way they create the rankings, you’ll find that the data used are usually very limited.  For example, one prominent site says their affordability ranking is created using one year’s tuition at both undergraduate and graduate levels. To their credit, they gather their data from the tuition pages on university websites and provide the link to the tuition page to verify these data. But the data are misleading because:

  1. Students generally want to know the total cost of the degree, not just one year’s tuition.
  2. Fees are left out of the annual cost equation (in the case of one #1 ranked institution, the graduate fully online fees raised the total cost per credit to $426 from the $255 reported on the website).
  3. Many institutions price online programs differently (e.g. the online MBA at one institution may be 20%+ more expensive than their online M.Ed. program). This simplistic ranking approach completely obscures this information and offers a misleading impression of real costs to you.

Example Three

Many websites use “proprietary multi-criteria optimization” algorithms that analyze key data points to come up with their rankings. It all sounds very impressive to anyone who is looking for help in finding their best online program.  But, the “multi-criteria” indicators are taken from widely available, high-level data that institutions report to the federal government. The lists of online programs they then feature are only those that pay them to gather prospective students leads. These are not necessarily the best options for you based on what’s most important to YOU.

This secret sauce approach to fancy modeling is a common trait among rankings websites. And they use rankings to game Google algorithms to earn higher SEO scores with large amounts of often meaningless content. How is this helpful to you when you are researching online degree programs for your best options?

Why Accept Less?

The Online Degree Database knows that it’s better for you to have all of the data to use in your decision-making. It’s not helpful to have a hastily-thrown-together, misleading summary of these data. We give you the data and the tools you need to create YOUR OWN FREE short-list of online degree programs. You choose the criteria and the approach that makes the most sense for you. Then you apply it to the universe of available programs in our database. We help you complete the due diligence that a purchase this important deserves!

And, we never ask for or sell your contact information to universities. Our university sponsorship program, a source of funding for the database, is attractive to universities for several reasons: They see the value in competing fairly against each other. And they agree that student enrollment should be driven by positive program characteristics, not the size of the online program marketing budget.

Create Your Own Short-List of Best Programs

We’ve created and published simple, unbiased rankings of online programs by program type using our data before. And we’ve demonstrated how our data are more reliable than what you find at other websites (check out our other blog posts). But with our data, you decide what is BEST. And as mentioned before, it’s free.

Use our interactive tool to select a degree program and complete your own “best” online program analyses. Generate as many free reports as you need to get the result you desire.

Take some time to consider these criteria:

  • Is the location (state) of the school a top priority for you?
  • Is it important that the program is professionally-accredited?
  • What is the total tuition of the program (total cost per credit as reported by the program website times the total credits required to complete the degree)?
  • Is the institution Public or Private? For Profit or Not-For-Profit?
  • What is the minimum GPA requirement you need based on your undergraduate transcripts?
  • Does the online program require a GMAT / GRE score for admissions consideration?
  • Are there specific concentrations you are interested in?

With nearly 5,000 online programs from over 950 institutions in the database (as of July, 2019), you know that the online program research you complete with our website is truly the very best possible.

Example of Personalized Best Online Programs

For our example, we use our interactive tool to generate a hypothetical “Best” online MBA programs short-list. Criteria selected for our best online MBA rankings example are hypothetical and random. They include:

  • Programs with total tuition less than $15,000
  • Undergraduate GPA required for admission to program is minimum 3.0 on 4.0 scale
  • Professionally accredited by AACSB
  • 100% online, does not require students to attend any part of the program on campus
  • Only include Not-For-Profit institutions

The five criteria represent one possible, straight-forward, personalized algorithm for defining BEST online MBA programs among many that are possible. We define “best” here as most affordable, AACSB-accredited, 100% online, with minimum 3.0 GPA requirement, at only not-for-profit institutions online MBAs. The 13 online MBA programs that fit our hypothetical criteria are shown in the table above.

But clearly there are other combinations of criteria available in our database that are more relevant to you. Resist the temptation to use marketing websites that promise the best but deliver limited information and use our database instead!

Data & Tools Designed To Meet Your Needs

Because you start your selection process with very close to the universe of available programs, your free reports are very unique and valuable products.  We help you cut through the misleading information offered elsewhere and give you what you really need to be sure you complete an accurate search: a personalized BEST online program list from the most accurate and complete source of online program information available.

The free report that identified this list of programs provides additional information about these institutions. It includes the location (state), degree name, and public/private institution status.  It also includes a link to the program website of the online MBA, so you can continue your research on your own. And, we’ve recently added more detail about the universities, which you can reach via a link on the free report too.

Create your personalized “Best Online Program” short-list today!